Promote your website using Newsgroups
by Nowshade Kabir
At present there are over 3.3 billion pages indexed
by Google, and that definitely does not cover the
entire Internet. With so many competitors around,
you sure have to use every conceivable method available
to promote your website.
Newsgroups can be very powerful tools in your web
promotion endeavor if you use them actively.
A newsgroup is a message board on the Internet
where users come to discuss topics of mutual interest.
Each newsgroup is dedicated to a particular subject
of interest and consists of messages posted by participants.
You can find several ongoing discussions surrounding
various topics within a single newsgroup. These
topics are call threads. As a user you can start
a thread, post messages to a thread and make responds
to other postings.
Before the Internet era, the way you know it now,
back in eighties and early nineties people used
to connect to electronic bulletin boards (bbs) through
modems and post text messages for others to read
and answer. Usenet Newsgroups was started as a collection
of these bulletin boards. Along with the Internet,
Newsgroups have also started to grow rapidly. Thanks
to the Interface introduced by Deja News in 1995
use of Newsgroups became simple and convenient,
which also gave enough impetus to this growth.
Today, Usenet discussion forums or Newsgroups indexed
by Google comprise over 800 million messages, which
is around a terabyte of information! It is calculated
that over 10 million people have regular access
to Newsgroups!
Each newsgroup is formed with a certain purpose.
This is described in its charter at the time it
is started. Normally every Newsgroup has its own
single subject. However there could be many Newsgroups
dedicated to one subject.
There are tens of thousands of newsgroups on every
subject you can possibly imagine. The subjects in
Newsgroups are hierarchically structured. Some of
them are moderated, means somebody controls the
postings, most don’t.
Since there are so many newsgroups, whatever your
interest is you will most likely find a newsgroup
which will suit you. Although, most email readers
have built-in features to subscribe Newsgroups the
most convenient way to read newsgroups today is to
use “Google Search”. Once you are on the
search page of the Google, Click on the Groups from
the menu. This will take you to Groups search page
with a directory of Newsgroups under the headline
‘Post and read comments in Usenet discussion
forums’. The most common subdirectories for
businesses are located in alt, biz and misc. For example:
If you are in import and export business you might
try alt.business.imort-export, which has several groups
within it.
Run a search using a keyword related to your online
business that you would like to promote from the
groups search page of Google. The result will appear
chronologically, the most recent one being at the
top. Check out the most relevant Newsgroups from
the results. If your search produces a very big
list of results, try the advanced search option.
Try reducing the time frame of postings. By default
Google searches within all messages posted from
1981.
For really worthwhile information I’ll suggest
to use moderated groups. Most Newsgroups which are
not moderated easily fill up with spam and you really
have to wade through them to find something interesting.
Did you notice that Google has a new paid service
under the name “Google Answers”? For
a fee Google nominated researchers will get answers
to your hard to find questions. The service is located
at http://answers.google.com.
If you go through the questions that are already
asked, you will be amazed to see that by searching
newsgroups you will find answers to many of them
without paying a dime. Newsgroups are indeed a gold
mine of information!
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