Have
You Ever Thought About Or Wanted To Advertise Your Internet Business In
Radio, But Didn't Know How Or Thought You Couldn't Afford To?
Well...What
If I Told You It Was Completely Possible To Advertise Your Internet
Business On The Radio Without Spending A Dime?
That
In Fact...I'm Doing It Every Day!
But
you DON’T have to believe me…simple fact is - I don’t want you to!
What
I do want is for you to be a smart business owner and have a look for
yourself.
But first, let me begin by telling
you how my day starts. I get up about 3 am and do a little research. By 4
am I have sent off a couple emails, that I know will eventually bring me LIVE in front
of several 100's of THOUSANDS of highly motivated, and targeted consumers
for my product. You
read that right, just a couple emails.
How am I doing this? It's real simple, I took the concept of
an infomercial and combined it with another marketing idea from the
1950’s and it just evolved one step further... One
night while I was flipping through channels on the boob tube, I seen
a product exactly like the one I am promoting for an affiliate program and
a light bulb came on.
The
Backdoor Policy
I said, "HEY! Here's this product I have been
working with in an affiliate program and it's on TV, and people are
already being exposed to it!"
However,
unlike the infomercials, where it’s the Surrealness of
“TVLAND”, and you have some people you don't even know trying
to pawn some product off on you, in
radio you have HOSTS
that people know and trust on a more ‘personal’ level, because they
listen to them every single morning. And SOME people
listen religiously, just like having to have that cup of coffee in the
morning.
Recognition
Through Association
Taking that even a step further...what would happen if you got these
HOSTS actually
interested in your product...and they in turn, got their listening
audience interested in your product? I'm talking about 100's of
THOUSAND of people that trust and know
these morning radio show hosts.
Just thinking about the profits gives me goose bumps! It's
incredible to say the least.
Now, in radio, with the morning shows...the listening
audience is reminded every day of your product just by listening to
these hosts (DJ's), because they know and trust them!
It's like talking to a friend and
remembering, "Hey, wasn't "Joe" saying something
about such-n-such yesterday when we were talking? I think I'll
give him a call later and ask him some more about
that." The result is that people are remembering what the topic
was the day before, your product.
It's called memory
retention, recall and recognition through Association.
And the Multi-million Dollar companies and Multi-National Corporations
have known how to use this for years, and have been using it.
That's
how using morning radio show talk hosts to promote your product to 100's
of thousands of their listening audience can literally make you
1000's of dollars in a matter of minutes. If THEY think it's okay or are
even interested in it themselves...wouldn't you be inclined to agree - or
at least take a closer look into it for yourself, as if a good friend just
told some incredible story about a product that they were using?
People
Told Me I Couldn't Make Money On The Internet Without First Spending A
Little....
And because of that, they wouldn’t
even have a look into what I'm doing...and ya know what else?
I'm laughing at them all the way to the
bank!
Because it gets even better...most of these radio stations
are more than willing
to give you 100% FREE
advertisement and
also there are things radio stations do every single day that will get
them promoting your product to 100’s of 1000’s of their loyal
listeners on an hourly basis every day!
You just can't beat that no matter who, how, when or what
form of advertising you are using,
and it’s brainlessly simple because...you don't have to do a thing to
get these people to your website.
If you appear on a radio station, you also have INSTANT
credibility, and an INSTANT source of traffic from those 100's of
thousands of listeners...and remember
the old "word of mouth" rule?
It's getting you even MORE traffic as people tell their
friends and family, which may not even listen to that radio station. Hey,
I don’t know about you, but people talk about what goes on in the course
of a day, and if they heard something of interest to them, it becomes a
topic of conversation, where they heard it, what it’s about, and how
someone can find out more!
Are you beginning to see the potential here?
There is so much more I could go on and on for hours, but let
me just leave you with a few FACTS and Statistics about radio advertising
that are pretty eye
opening to say the least!
·
Radio reaches 96
percent
of ALL consumers each week
·
Radio is the
only medium that combines: universal reach, with high impact frequency,
superior targetability, and cost effectiveness.
·
Consumers spend
85 percent of their time with ear-oriented media, such as Radio, but
spend only 15 percent of their time with such eye-oriented media as the
Internet, newspapers and magazines.
·
Radio reaches 63
percent of shoppers age 25-54 within one hour of purchase time and 50%
of ALL consumers within 24 hours of purchase time. -- providing the
greatest "purchase proximity" of all major media. Combining
Radio with your Internet Business allows you to influence your customers
closer to the point of purchase.
·
You can use your
Radio schedules to draw attention to your interactive ad on the
station’s Web site and to your own home page.
·
With Radio you
can target specific customers by demographic group, lifestyle trends,
and specific product affinity.
·
Since the
average Radio listener spends more than 3 hours each weekday and about 5
1/2 hours per weekend with their favorite stations, it’s easy to
generate enough message frequency to get them to check out your online
advertisement.
·
With Radio
drawing consumers to your online message, it can encourage them to print
special coupons directly off the Web and redeem them at your place of
business.
·
Radio is
virtually the only medium a computer user can enjoy while doing just
about everything else such as at the pool, in the shower, at the park,
cleaning house, and even just browsing the Internet; in fact, streaming
audio allows users to listen to hundreds of both offline and
Internet-only Radio stations through their computers while online.
·
Your Radio
message can draw the attention of potential online customers before,
during, and following their Internet use.
·
Radio has
superior listener loyalty, ad recall and message retention.
·
Repeated studies
show that "the ear is superior to the eye…people remember more if
they hear words than if they see them."
·
Many Radio
stations have built their own Web sites that offer advertisers unique
marketing opportunities.
·
No other medium
can claim over twelve years of uninterrupted revenue growth.
·
Radio
Advertising now has visuals ads at RadioAds.com and on phone's web
browsers as of August 2002 and so much more
How
many thousands of dollars are you missing out on?